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About Us

Who are We

DEj KidS was founded by myself, Deonette, who lives in the beautiful city of Tauranga (New Zealand) together with my husband Scott and our son Declan who is currently almost 2 years old.  Declan is my inspiration for setting up the store and a lot of the products sold are similar to products that we have purchased for him or his cousins in the past as well as products that we aim to buy for him when he reaches the appropriate age.   

Having become a lot more aware of the importance of babies and toddlers receiving age appropriate learning challenges and sensory stimulation for early brain development, it is important to me to be able to provide options for educational toys that encourage early learning including products that promote development of hand-eye coordination and fine motor skills in babies and toddlers.   

We also have options available for older kids and teens (and Moms and Dads) including puzzles and 3D Model Building Kits to stimulate their creativity and imagination as well as allowing them to practice patience and persistence.   

Check out our selection - we carry a big range of products (and regularly adding more) and are ready to ship to you anywhere in the world. 

Thank you for supporting our Business.


DEj KidS’s Mission

As lovers of Kids Products, we realized we struggled to find other stores that sold quality but affordable Kids products while offering fast, friendly service. That is why we created DEj KidS. We have made it our mission to provide all of our customers with the following:

  • A range of the Highest Quality Kids Products.
  • A focus on Innovative Products that are not available in brick-and-mortar stores.
  • Customer Centric Support that is fast, friendly and efficient.
  • And of course… Affordable Prices!


Why Choose DEj KidS

When you shop with us, you’ll see the DEj KidS difference. We are focused on finding products that are made from high quality materials and offering those products at an affordable price. One of our most popular products, our 3D Gear Drive Mechanical Model Building Kit with moving gears and functioning Pendulum Clock is a fantastic example of this! From Baby Products and Soft Toys, Kids Educational Toys, Puzzles and Model Building Kits to Kids Shoes and Clothing and Apparel, we have you covered!

In addition to providing Innovative Products, we also strive to combine affordable prices with fantastic customer service. We have slashed the prices on products as low as we can, ensuring you get a fantastic deal - while offering fast, efficient and friendly help! If you have any questions or comments please email us at info@dejkids.com and we will reply to you ASAP.

Buy from us today, and experience the DEj KidS difference!


DEj Kids Products including Baby Products, Educational Toys, Puzzles, Clothing and Accessories

DEj Kids Products including Baby Products, Educational Toys, Puzzles, Clothing and Accessories